On the occasion of its 25th anniversary, De Visu launched a large-scale radio advertising campaign of services. On July 30, 2019, Kraiina FM radio broadcasted the first commercial in the form of a dialogue with two representatives, outlining the main activities of the company, focusing on the professionalism of De Visu team and showing how to order services right now. This way of presenting information is easily perceived by the listeners and meets the basic needs of the target audience.
The radio station for service providing wasn’t random. The main mouthpiece of the advertising campaign became Kraiina FM – 100% Ukrainian-language radio, which contributes to the development of the Ukrainian-speaking country. The radio station’s policy is completely in line with De Visu’s values, which, while focusing on the quality of the international level, emphasizes national identity in all forms of public life.
For a quarter of a century, De Visu has been helping businesses and the public sector confidently overcome the challenges they face, hold positions and stay on track. A wide range of services is presented in a single center in the capital heart. De Visu conforms its reliability from year to year by providing services to companies from various fields of activity that contribute to the development of the national economy. A team of top experts, combined with a common brand and unified corporate values, helps to eliminate the foreseeable business risks and gain confidence in the future.
“Radio advertising is a great way to draw attention to oneself all over the country. At the same time, the format of the commercial we have chosen is in line with the concept of positioning De Visu as a trusted business advisor. We believe that the 100% match of De Visu values and Kraiina FM radio will resonate with the business goals, increase the audience of service users and expand the knowledge about the company. We made a name for ourselves 25 years ago, so today everyone works to maintain the reputation of a well-known brand, with hundreds of successful projects in its portfolio” – Iryna Katsal, De Visu Corporate Communications Director, comments.
