Recently, companies have been working for rapid growth, with little regard for cost control, correctness and business efficiency. Such were the realities of the market. Everything is completely different now, and business requires a radical transformation at times. New contactless reality requires quick solutions, maximum flexibility and improved communication.
Many companies in Ukraine are currently facing the same problem: their corporate business model, which is focused on an ever-growing market and has been profitable for many years, has proven to be completely unprepared to work in a crisis caused by a coronavirus pandemic.
To fix the situation, it is not enough to simply reduce your running costs or put your work into a save mode. Only radical changes at the level of the business model and timely anti-crisis preventive measures for business support can prove to be helpful. That is why the PR area of “De Visu” Group of has developed a anti-crisis response package in quarantine.
“Quarantine PR package” includes:
- maintaining customer loyalty and trust;
- participating in social projects related to management of crisis provoked by quarantine and spread of COVID-19;
- control of all types of communication regarding coronavirus relevance and correction of messages according to potential risks;
- active work with staff regarding the communication with the target audience in the new business environment;
- focus on working on online content;
- ensuring brand safety in the advertising field;
- applying multichannel communication with all stakeholders regarding reorientation of business to work in new conditions.
“In order to survive in the face of a prolonged crisis, companies need to quickly assess the situation and develop appropriate measures based on simple principles. All challenges the business is facing must be addressed promptly, creatively, but at the same time disciplined. This requires the help of professionals who can coordinate the work of staff and assist the company in adjusting to new realities that are changing almost every hour. Violation of communication inside or outside the company, as well as the loss of customers and human resources is unacceptable”, Oleksandr Boiko, the President of “De Visu” Group, says.
